FINTECH STARTUP
Secure Consent Journey
to Share Financial Information
Team
1 UX Designer (myself)
2 Product Manager
4 Engineers
Duration
8 weeks sprint
Impact
1 Million+ registered users in
8 weeks of launch.
Consent completion rate increased by 42%.
My Role
I restructured the information hierarchy, designed responsive web and mobile screens, and
created prototypes to clarify user flow for consent approval.
Due to NDA restrictions, unable to share all the design details here — but there’s still plenty to explore!
INTRODUCTION
What is Consent in Account Aggregation?
Saafe is an Account Aggregator (AA) product of DaaS that securely aggregates and exchanges user’s digital financial data from multiple accounts, delivering it to financial institutions providing services such as loans or insurance.
PROBLEM
Alarming 87% OTP failure rate
Manually selecting Bank Accounts
Users must manually choose banks to fetch accounts.
Redundant verification details
Users verify their mobile number, PAN, and Aadhaar, even though this step is already part of the sign-up process.
Poor Information hierarchy
Users struggle to interpret financial information due to a lack of clear hierarchy emphasis on essential details.
87% OTP Error rate
The high OTP error rate is due to confusion about which OTP corresponds to which account.
Multiple OTP and Ambiguity
Multiple OTPs generated for different banks create confusion.
FINAL SOLUTION
Reducing OTP failure rate
Problem
Multiple OTP ambiguity
Multiple OTPs generated for different banks create confusion.
The high OTP error rate is due to confusion about which OTP corresponds to which account.
Solution
Mobile app OTP, reducing friction
INFORMATION ARCHITECTURE
Turned problems into opportunity
Typical Consent Approval Journey
Problem
Multiple OTP ambiguity
Problem
Insecure authentication
Problem
Manual account linking
Automated Consent Approval Journey
Opportunity
Mobile app OTP
Opportunity
Multi-factor authentication
Opportunity
Auto-discovery accounts
OBJECTIVES
Increase consent conversion
With the introduction of new Reserve Bank of India (RBI) guidelines, the onboarding journey for both new and existing users on the SAAFE Account Aggregator platform requires enhanced verification measures.
Business Goals
Increase registered users
Improve security perception
among users and institutions
User Goals
Securely share financial
data with trusted institutions
Have full control over consent
Impact Metrics
Sign up conversion rate
Data sharing
Consent completion rate
HEURISTIC EVALUATION
Auto discovering bank accounts
Problem
Manual linking accounts
Solution
Auto discovered bank accounts
Accounts are auto-discovered, allowing users to select and link them via OTP authentication,
which triggers a consent request to the respective bank.
Multi-factor authentication
I collaborated with the PM to restructure the information architecture and explored mobile authentication solutions, ensuring compliance with RBI’s security requirements.
Iteration #1
Minimal but lacked information about SAAFE for first time users
Iteration #2
Decision fatigue due to excessive on screen actions
Iteration #3
Design made intuitive with product context to gain new user trust
#1 DESIGN HIGHLIGHT
Show/Hide data
This feature ensures that confidential details remain protected in public environments while providing quick access when needed.
#2 DESIGN HIGHLIGHT
Dynamic filter
Filters allow users to easily categorize and view accounts based on their status, improving account management efficiency.
REFELCTIONS
Roadblocks I faced
How I tackled
Lacked financial knowledge
Learned from PMs and self researched guidelines and competitors
Technical constraints
Adapted existing components for fast implementation
Limited user testing
Sorted to internal audits, floor testing, refining on iterative feedback.
